Why
Choose
PPC?
PPC advertising has grown massively in popularity over the past decade and continues to become prominent across new and thriving platforms. It has become one of the most effective tools to promote your business, service, or product to your intended audience. But why should you look to adopt PPC?
PPC campaigns can be altered while a campaign is live, and instantly alter outcomes. This allows you to respond to audience and market changes as they happen, meaning you can ensure you don’t miss out on business due to external factors. Cost-effectiveness also comes into play as you can allocate and shift budgets depending on the data received and potential shifts in the market.
Many digital marketing methods take a long period of time to reap rewards such as SEO & social media. PPC on the other hand can be essentially instantaneous once a campaign goes live. PPC ads show up at the top of search engine results pages (SERPs) as soon as the campaign is launched, which means you can start generating leads almost immediately.
PPC allows you to target by demographics, devices, locations, and most importantly, specific keywords. By being able to target keywords, you can control the type and level of intent that a potential customer may have when viewing your ads. This is important as it can lead to more cost-effective campaigns due to the purchasing intent already being in place with your targeted audience.
PPC provides detailed metrics on the performance of your ads, such as click-through rate, conversion rate, and cost per click. By having all this data on hand, it makes the optimisation and reporting process much simpler, and informed. This makes PPC one of the best digital marketing methods to test and tweak with A/B testing as the data can easily be compared over a short period of time.
PPC campaigns can be altered while a campaign is live, and instantly alter outcomes. This allows you to respond to audience and market changes as they happen, meaning you can ensure you don’t miss out on business due to external factors. Cost-effectiveness also comes into play as you can allocate and shift budgets depending on the data received and potential shifts in the market
