• SEO, which is like giving websites special glasses, helps them show up better on Google or Bing when people search for law help.
  • It’s important for websites to use SEO so that they can be easily found by more people.
  • If someone needs law services and searches online, using SEO makes a website more likely to pop up in the results.


The first stage of any SEO strategy involves carrying out research to identify the health of your website, your organic competitors, and keywords that your potential customers are using to find your services. With this information,you will be able to carry out the following to improve your organic visibility and generate more enquiries:

Resolve technical issues on the website that are harming its visibility on search engines.

Create new pieces of content to target keywords that the site is not currently ranking for.

Make improvements to existing content on the website to improve the rankings for keywords.

Carry out activities to encourage third-party websites to link to your firm’s website, which will help to improve the authoritativeness of your firm’s website. Improving your website’s authoritativeness can help to improve your Organic Ranking.

SEO plays a crucial role in the visibility and brand awareness of the website by following strategies and techniques aimed at improving website ranking.

Once you have started implementing your SEO strategy, it is vital to review the website’s performance periodically to see the changes’ impact. The data from these performance reviews can also be used to refine your SEO strategy further to increase its effectiveness.


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Technical SEO refers to the process of optimising the technical aspects of a website to improve its visibility and performance in search engines. It includes site speed optimisation, XML sitemaps, error fixing and structured data implementation.​

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Content SEO, also known as on-page SEO, refers to the practice of optimising the content of a website to improve its visibility and relevance in search engine results. It includes keywords research, quality and relevance, content and meta tags.

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Off-page SEO refers to the actions and strategies undertaken outside of a website to improve its visibility and authority in search engine results. It includes link building, influencer marketing, guest blogging and press release.

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Local SEO focuses on increasing a website's visibility in local search results, optimising the website for local searches, to attract relevant local traffic and improve rankings in local search results. It include Google my Business Optimisation as well.

Frequently Asked Questions

Local SEO is incredibly important as it directly impacts the attraction of potential clients in the local area. When potential clients easily find your law firm’s local information, it will be easy for them to get in touch or visit your office.

Depending on current website stats, keywords ranking, competition and quality opf the existing content, it typically takes weeks to a few months to see noticeable improvements.

Measuring the success of SEO for Law firms involves tracking various metrics, such as organic website traffic, keyword rankings, backlinks profiling, overall bounce rate, and local SEO visibility. Analysing these metrics helps assess the effectiveness of the SEO efforts and identify areas for improvement.

The cost of SEO for a law firm depends on the size and complexity of the website. Also, company goals, visibility and niche targeting also affect the overall cost of the services. Remember that investing in SEO can yield substantial long-term benefits for your online presence and business growth, so it’s essential to choose a provider that fits your needs and budget while providing quality services.

When selecting an agency or marketing services provider for a law firm’s site, consider factors like reputation, experience, expertise, reviews and their experience in the legal industry.

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