WHY SOCIAL MEDIA?
Social media is also being used as a search tool by users to discover more about the personality and the activity of a company, so it’s important to use the social media platforms correctly.It’s not enough to just sign upJust creating a social media account won’t cut it. People use social media looking for conversations, they want to be engaged with or engage with content. They are also looking for something, whether that be knowledge or just pure entertainment.
Many digital marketing methods take a long period of time to reap rewards such as SEO & social media. PPC, on the other hand, can be essentially instantaneous once a campaign goes live. PPC ads show up at the top of search engine results pages (SERPs) as soon as the campaign is launched, which means you can start generating leads almost immediately.
PPC allows you to target by demographics, devices, locations, and, most importantly, specific keywords. By being able to target keywords, you can control the type and level of intent that a potential customer may have when viewing your ads. This is important as it can lead to more cost-effective campaigns due to the purchasing intent already being in place with your targeted audience.
PPC provides detailed metrics on the performance of your ads, such as click-through rate, conversion rate, and cost per click. By having all this data on hand, it makes the optimisation and reporting process much simpler, and informed. This makes PPC one of the best digital marketing methods to test and tweak with A/B testing as the data can easily be compared over a short period of time.
PPC campaigns can be altered while a campaign is live, and instantly alter outcomes. This allows you to respond to audience and market changes as they happen, meaning you can ensure you don’t miss out on business due to external factors. Cost-effectiveness also comes into play as you can allocate and shift budgets depending on the data received and potential shifts in the market.
PPC campaigns can be altered while a campaign is live, and instantly alter outcomes. This allows you to respond to audience and market changes as they happen, meaning you can ensure you don’t miss out on business due to external factors. Cost-effectiveness also comes into play as you can allocate and shift budgets depending on the data received and potential shifts in the market.
