About QualitySolicitors

Founded in 2009 with a pioneering vision.

Today, QualitySolicitors is a network of 20 independent law firms, backed by an in-house team that provides qualified leads, marketing and the support firms find hard to source on their own.

Meet the team Explore membership
The QualitySolicitors and GrowWithQS team
The team behind QualitySolicitors and GrowWithQS

Since 2009

supporting independent law firms

20 firms

in the QualitySolicitors network today

600+

enquiries qualified every month

0%

commission or share of your fees

What we do

How we can help your law firm.

Reduce monthly marketing and business spend

Increase inbound calls and qualified leads

Increase return on investment

Increase client/enquiry conversions

Since 2009

Our journey.

  1. 2009

    Pioneering network against retail giants

  2. 2016

    Shift to leads and marketing

  3. 2022

    Management buyout and member-driven innovation

  4. 2025 & beyond

    Driving growth for member firms

For many independent law firms, growth can feel like a difficult balancing act. Firms want more clients, stronger marketing, better support and improved profitability, but often without sacrificing their identity, autonomy or hard-earned reputation. That is where QualitySolicitors (QS) comes in.

Through GrowWithQS, QualitySolicitors provides a complete growth platform designed specifically for independent law firms across the UK. Since 2009, QS has been supporting firms with a practical combination of qualified client enquiries, marketing expertise, commercial partnerships and operational support, helping firms compete effectively in an increasingly competitive legal marketplace.

Founded to unite local firms under a national brand, QS moved its focus to leads and marketing in 2016. A management buyout in 2022 added recruitment, business development and conveyancing panel services, all shaped by what our members asked for. Today we support a network of 20 member firms.

At the heart of the QS proposition is a simple objective: help firms generate more business, reduce costs and achieve measurable returns.

Watch: QualitySolicitors in a minute

What we stand for

Our Core Values

Our values of Quality, Integrity, Forward-Thinking, and Collaboration are at the core of everything we do at QualitySolicitors. These values are essential because they ensure that we consistently deliver exceptional service, maintain the highest ethical standards, innovate to meet evolving legal needs, and work closely with our clients and partners to achieve the best outcomes.

01

Quality

Providing exceptional customer care to both members and clients is a fundamental aspect of our commitment to maintaining the highest standards of quality.

02

Integrity

Being true to our word and doing what’s right, no matter what, builds trust and shows our commitment to integrity.

03

Forward-Thinking

Constantly looking ahead, anticipating change and embracing innovation, is at the heart of our forward-thinking approach and drive for success.

04

Collaborative

Working closely with our members, clients and partners, sharing knowledge and succeeding together, makes our network stronger than the sum of its parts.

The QS Way

Our Philosophy

Transform your high street law firm and propel sustainable growth, streamline operations, cultivate collaboration, and fortify your brand’s reputation. Immerse yourself in the game-changing philosophy of “The QS Way” and unleash the true capabilities of your firm.

At the heart of “The QS Way” lies not just a suite of services, but a philosophy grounded in five pivotal components: People, Profile, Protection, Productivity, and Power of Many. These components serve as the bedrock upon which we empower law firms to thrive and flourish in today’s fiercely competitive arena.

1 of 5

People

Attracting and retaining the best talent is one of the biggest challenges law firms face today. With QualitySolicitors you gain access to tailored HR support and strategies designed specifically for the legal sector.

Why It Matters: We help law firms build motivated, high-performing teams.

  • Specialist Recruitment & Retention: Attract top-tier talent with strategies proven to work in the legal profession.
  • Exclusive Training & Development: Equip your team with industry-leading skills to outpace competitors.
  • Tailored HR Support: Resolve your firm’s unique people challenges with expert guidance.

The QS Team

The people behind your growth.

An in-house team that only works with law firms. Hover over or tap a photo to find out what each of us does.

Talk to the team

  • Victoria Browning

    Network and Partnership Operations Director

    Victoria Browning

    Network and Partnership Operations Director

    Victoria oversees QS services for our member firm network. She fosters innovation and supports a forward-thinking approach that keeps QS and our network at the forefront of modern legal services.

    LinkedIn

  • Nicola Lee

    Client Relationship Manager

    Nicola Lee

    Client Relationship Manager

    Nicola looks after our member firms day to day, making sure each firm gets the most from its membership, from leads and reporting to partner benefits.

    LinkedIn

  • Damian Reed

    Head of Brand & Marketing

    Damian Reed

    Head of Brand & Marketing

    Damian leads brand and marketing across QualitySolicitors and GrowWithQS, heading up the in-house team behind our members' marketing, SEO, PPC and AI search work.

    LinkedIn

  • Luke Medler

    Senior Graphic Designer

    Luke Medler

    Senior Graphic Designer

    Luke creates the campaign graphics, social media assets and brand materials that help our member firms stand out.

  • Scott Younger

    Marketing Account Manager

    Scott Younger

    Marketing Account Manager

    Scott manages marketing for member firms, from campaigns and content to local SEO and Google Business Profiles.

  • Lois Olaleye

    Marketing Account Manager

    Lois Olaleye

    Marketing Account Manager

    Lois manages marketing for member firms, from website content and email campaigns to newsletters.

  • Ross Canter

    Digital Marketing Specialist

    Ross Canter

    Digital Marketing Specialist

    Ross plans and runs digital campaigns for member firms, from PPC builds and keyword research to forecasting and reporting.

  • Jenny Smith

    Client Service Advisor

    Jenny Smith

    Client Service Advisor

    Jenny helps enquiries from QualitySolicitors.com reach the right member firm quickly, giving every potential client a great first impression.

In their words

Our Clients Love Working With Us

Unlike most agencies that provide marketing for law firms, we are different. We provide qualified enquiries, we enhance your online presence, we help you develop your firm, and we reduce your monthly spend.

We have seen immediate results from Quality Solicitors Past clients Conveyancing Leads Service. This timely alert service allows us to re-engage before our competitors, giving us a real advantage. We already know the details of the property they are selling, so can tailor our marketing offer to suit and, if instructed for sale, we're often instructed for the purchase too. Conveyancing is a core part of our business, so this service is crucial in helping us refine our new business efforts to target the right clients at exactly the right time.
Helen Bartlam, DirectorDavisons Law
Quality Solicitors provide administration support through their First Contact Team, who help to bring in new business. Their marketing experts assist with our strategic plans. They are always ready to help with advertising campaigns and website updates.
Greg HallBarwells Solicitors
The support which we have received from Quality Solicitors has also been extremely helpful. We receive a professional, friendly and helpful service from QS team, which has enabled us to continue to provide a high level of services to our clients
Roger WatersHarris Waters
As part of the QualitySolicitors membership, the Head Office call centre has taken on our new enquiries and completed our conveyancing quoting, effectively being our first point of contact with potential clients. This has allowed us to concentrate on the legal side of our business and providing the best service to those who head Office have converted from a lead to a valuable client to us.
Harvey PablaYates & Co
Since joining QS in February 2012, we have benefitted hugely from their dedicated marketing support and cost-saving initiatives. Their marketing expertise and support have helped us continually prepare and deliver high quality marketing campaigns that get us results. We worked with QS Head Office across all mediums, from website optimisation and social media to local brand building through targeted press releases and advertisements.
Cyril Arridge, Managing PartnerParkinson Wright
It's just another example of QS delivering us value. Providing access to training and software that enables us to have complete visibility of our whole practice's training completion, it makes a necessary and big task manageable and straight-forward.
Frank Lissimore, Managing partnerAmphlett Lissimore

Let's talk about growing your firm.

Whether you're interested in membership, a single service or just want a second opinion on your marketing, our team will give you a straight answer.

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