PPC for law firms
Paid search puts your firm in front of people who are ready to instruct a solicitor today. We build and manage campaigns only for law firms, and we measure them on enquiries, not clicks.
PPC management
Single campaignOne campaign on one platform£300 pm
Multi-platformMultiple campaigns across platforms£600 pm
Ad spend is paid separately. PPC management is included in Full Membership. About membership →
From £300
a month for PPC management
Law firms only
campaigns built around how clients search for solicitors
Every enquiry
tracked, from tracked phone numbers to form submissions
No lock-in
we keep your business by getting results
Why paid search matters more now
AI answers in Google and ChatGPT mean fewer people click through to law firm websites from organic results. In our 2025 monitoring of independent law firms, those running PPC held up far better than those relying on organic search alone, because paid ads still reach clients who are ready to instruct.
Someone searching "divorce solicitor near me" isn't researching. They want to speak to a firm today.
Turn campaigns up or down by practice area, location and budget, whenever your capacity changes.
Ads can start running as soon as your campaigns are approved, while SEO builds over months.
–42%
Median drop in organic search impressions for independent law firms after AI search rolled out more widely in the UK
–19%
Median drop in website visitors over the same period
PPC
Firms running paid search were significantly more resilient to the drop
What's included
Most PPC agencies treat law firms like any other business. Legal search is different: high competition, high cost per click and strict rules on what you can say. We only work with law firms, so we know what converts.
Google AdsLinkedIn AdsSearchDisplayRetargetingLead gen
We find the searches your future clients actually make, by practice area and location, and cut out the ones that waste money.
Campaigns structured around your services, with ads written for legal clients and the rules that apply to them.
We see who's bidding in your area and what they're offering, so your ads stand out and win the click.
We create and refine pages built to turn a click into a call or an enquiry, not just a visit.
Regular bid adjustments, A/B testing and negative keywords, so your budget keeps working harder.
Tracked phone numbers, trackable links and form tracking, with a clear report every month.
Measured on enquiries, not clicks
Clicks and impressions don't pay the bills. We track every call and form submission back to the campaign that produced it, so you can see your real cost per enquiry and decide where to spend next.
Your monthly report
How it works
1
Start
We agree your priority practice areas, locations and budget, and research the keywords and competition.
2
Launch
We set up campaigns, ads, landing pages and call and form tracking, ready for approval.
3
Ongoing
We adjust bids, test new ads and cut wasted spend, so results improve over time.
4
Every month
A clear report on calls, enquiries and cost per enquiry, with our recommendations for next month.
Pricing
Available to any law firm in England and Wales. The management fee covers our work; your ad spend is paid separately, so you stay in control of your budget.
Single campaign
£300a month
One campaign on one platform. A focused start, such as conveyancing on Google Ads.
Most coverage
Multi-platform
£600a month
Multiple campaigns across multiple platforms, covering more practice areas and locations.
For QualitySolicitors members
Alongside your qualified leads, your virtual marketing department and partner benefits, all backed by the QS Guarantee. You just pay your ad spend.
Explore membershipWorks well with
AI SEO£750 pm Get cited and recommended by ChatGPT and Google's AI. £600 a month for members. Google Business ProfileFrom £250 pm Win the local searches that sit alongside your ads.£300 a month for one campaign on one platform, rising to £600 a month for multiple campaigns across multiple platforms. PPC management is included in QualitySolicitors Full Membership.
No. Your ad spend is paid separately, so you stay in control of your budget. We'll recommend a sensible starting budget for your practice areas and locations.
No. There's no lock-in contract. We'd rather keep your business by getting results.
Mainly Google Ads and LinkedIn Ads, across search, display, lead generation and retargeting. We'll recommend the right mix for the clients you want to reach.
Ads can start running as soon as your campaigns are approved. Results then improve as we optimise bids, keywords and ads based on what's producing enquiries.
Not directly. Our testing found no evidence that paid search affects which firms AI tools recommend. But PPC keeps enquiries coming while organic traffic falls, which is why many firms run it alongside AI SEO.
Yes. Our in-house team works exclusively with law firms, so every campaign is built around how people search for legal help and the rules that apply to legal advertising.
Book a call with our team. We'll look at your practice areas, your local competition and a sensible starting budget, and give you a straight answer on whether PPC is right for your firm.
On the call, we'll cover
Search figures are medians from QualitySolicitors' monitoring of independent law firms during 2025. Ad spend is paid separately from the management fee. Results depend on your practice areas, locations, budget and how enquiries are handled.
