How Do You Know If Your Marketing Is Effective? A Guide for UK Law Firms and Solicitors
Discover how UK law firms and solicitors can track and optimise marketing channels—social media, PPC, SEO, GBP and more—to generate leads and maximise ROI.
Google Business Profile (formerly Google My Business) is one of the most powerful tools for attracting local clients—yet most firms don’t use it properly. We take the stress out of managing your profile so you can focus on what matters: growing your firm.
When someone searches for legal help in your area, your Google profile is often the first thing they see. A fully optimised profile means:
More visibility on Google Maps and local search
More enquiries directly from your listing
A stronger reputation through better review management
Our legal-sector specialists handle everything—strategy, updates, and execution. Here’s what you get:
Claiming, verifying, and optimising your existing profile (or setting one up if you don’t have one).
Posts, service updates, images, FAQs—keeping your profile active and engaging.
We help manage your reviews, respond professionally, and prompt happy clients to leave feedback.
Ensure you’re ranking for the right services in the right locations.
Monthly performance reports and a snapshot of where you rank in your local area.
Managing multiple locations? We’re experts at handling profiles for law firms with two or more offices, keeping each one fully optimised and consistent.
Setup Fee: £350 (includes profile overhaul + strategy setup)
Setup Fee: £350 (includes profile overhaul + strategy setup)
We provide a full suite of marketing services tailored specifically for law firms, including SEO, PPC advertising, social media management, content marketing, and web design. Our goal is to help law firms attract and retain clients through effective and data-driven marketing strategies.
Digital marketing helps law firms reach potential clients online, where many people begin their search for legal services. It enables you to increase brand visibility, build credibility, and engage clients at every stage of their decision-making process, ultimately driving more leads and conversions. Learn more about effective marketing strategies for law firms here.
SEO (Search Engine Optimisation) improves your law firm’s online visibility by ranking your website higher in search engine results. Our SEO services for law firms include keyword research, on-page optimisation, and link-building strategies to ensure your website attracts organic traffic from clients seeking your legal expertise.
PPC (Pay-Per-Click) advertising allows you to display targeted ads for your services in search engine results, social media, and other digital channels. With PPC, your law firm can quickly reach prospective clients actively searching for legal assistance, helping you increase leads and grow your client base cost-effectively.
Yes, we offer social media marketing services specifically designed for law firms. Our team creates and manages your social media profiles, develops content strategies, and runs targeted ads to help build your brand and engage with potential clients across platforms like LinkedIn, Facebook, and X (Twitter).
Absolutely. Content marketing is a core part of our services. We create valuable, informative content tailored to your firm’s practice areas to engage potential clients, showcase your expertise, and improve your website’s search rankings.
Our law firm marketing services are designed by experts who understand the legal industry. We offer data-driven strategies, personalised service, and a deep commitment to compliance and ethical marketing practices, ensuring your campaigns align with industry regulations while achieving measurable results.
Marketing timelines vary depending on the service and goals. SEO, for instance, can take 3-6 months to show significant results, while PPC campaigns may start driving traffic and leads within weeks. We’ll work with you to set realistic expectations and measure progress regularly.
Our marketing packages are designed to fit various needs and budgets. We offer flexible options, from comprehensive packages to specific services like SEO or PPC management. Contact us for a tailored quote based on your firm’s unique goals.
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Quality Solicitors Organisation Ltd. Registered address: Belmont House, Shrewsbury Business Park, Shrewsbury SY2 6LG Company No. 06616950, registered in England and Wales. We are a marketing consortium which receives payments from our network of solicitors for member benefits and marketing which generates enquiries and referrals to the network of solicitors firms.