How Do You Know If Your Marketing Is Effective? A Guide for UK Law Firms and Solicitors
Discover how UK law firms and solicitors can track and optimise marketing channels—social media, PPC, SEO, GBP and more—to generate leads and maximise ROI.
Not a QualitySolicitors member? No problem. If you’re looking for qualified client enquiries in your area, our new Lead Packs service lets you access the same high-quality legal leads we deliver to our network—without a long-term contract or membership.
Each pack includes 5 fully qualified, practice-specific leads for a single payment of £400. And to make sure we’re sending the right enquiries your way, first-time customers get 10 leads (5 test leads + 5 delivery leads) for the same price.
“If you’ve ever run your own PPC campaign, you know the pain of paying for clicks, not clients. With Lead Packs, you only pay for real, qualified legal enquiries.”
Our national consumer-facing website attracts 30,000+ monthly visitors, many of whom are actively looking for legal services like family law, conveyancing, probate, and litigation. When a client makes an enquiry, our in-house First Contact Team qualifies each lead before matching them with the most appropriate solicitor.
While our member firms cover much of the UK, we have “black spots” where we don’t have a local solicitor. Rather than turning those clients away, we created Lead Packs to connect them with trusted firms in those locations.
This puts us in a unique position—we have more leads than we can place.
5 Qualified Legal Leads per pack (10 for first-time buyers).
Geo-targeted to your local area
Practice-specific enquiries (e.g. Family Law, Probate, Conveyancing, Litigation).
Pre-qualified by our team to ensure they meet your criteria.
We spot mismatched leads or areas for improvement.
Stop wasting money on ad campaigns with vague results. Get guaranteed, qualified client enquiries tailored to your practice and location.
The introductory offer of 10 leads for £400 applies only to first-time customers. Subsequent or repeat purchases will include 5 qualified leads per pack.
We provide a full suite of marketing services tailored specifically for law firms, including SEO, PPC advertising, social media management, content marketing, and web design. Our goal is to help law firms attract and retain clients through effective and data-driven marketing strategies.
Digital marketing helps law firms reach potential clients online, where many people begin their search for legal services. It enables you to increase brand visibility, build credibility, and engage clients at every stage of their decision-making process, ultimately driving more leads and conversions. Learn more about effective marketing strategies for law firms here.
SEO (Search Engine Optimisation) improves your law firm’s online visibility by ranking your website higher in search engine results. Our SEO services for law firms include keyword research, on-page optimisation, and link-building strategies to ensure your website attracts organic traffic from clients seeking your legal expertise.
PPC (Pay-Per-Click) advertising allows you to display targeted ads for your services in search engine results, social media, and other digital channels. With PPC, your law firm can quickly reach prospective clients actively searching for legal assistance, helping you increase leads and grow your client base cost-effectively.
Yes, we offer social media marketing services specifically designed for law firms. Our team creates and manages your social media profiles, develops content strategies, and runs targeted ads to help build your brand and engage with potential clients across platforms like LinkedIn, Facebook, and X (Twitter).
Absolutely. Content marketing is a core part of our services. We create valuable, informative content tailored to your firm’s practice areas to engage potential clients, showcase your expertise, and improve your website’s search rankings.
Our law firm marketing services are designed by experts who understand the legal industry. We offer data-driven strategies, personalised service, and a deep commitment to compliance and ethical marketing practices, ensuring your campaigns align with industry regulations while achieving measurable results.
Marketing timelines vary depending on the service and goals. SEO, for instance, can take 3-6 months to show significant results, while PPC campaigns may start driving traffic and leads within weeks. We’ll work with you to set realistic expectations and measure progress regularly.
Our marketing packages are designed to fit various needs and budgets. We offer flexible options, from comprehensive packages to specific services like SEO or PPC management. Contact us for a tailored quote based on your firm’s unique goals.
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Quality Solicitors Organisation Ltd. Registered address: Belmont House, Shrewsbury Business Park, Shrewsbury SY2 6LG Company No. 06616950, registered in England and Wales. We are a marketing consortium which receives payments from our network of solicitors for member benefits and marketing which generates enquiries and referrals to the network of solicitors firms.