Membership ROI calculator
A single-office member firm can expect a return of around £79,000 a year on an £18,000 fee: more than four times what it pays. Work out what membership would be worth to your firm, from new fee income, marketing and partner savings.
Illustrative: 10 leads a month, 40% converted at an average fee of £1,000.
How your return adds up
That return comes from new fee income from exclusive, pre-qualified enquiries, a full marketing service you would otherwise pay agency rates for, and savings and rebates from our partner network.
New matters from qualified enquiries
Your marketing department, at market rates
Rebates and the TPA training platform
£1,500 a month, single office
A year, before Metro Bank interest
You stay fully independent. You keep your own name, your own brand and your own fees, and we take no commission and no share of fees.
What one fee covers
Membership costs £1,500 a month (£18,000 a year) for a single office. One membership fee covers four things.
Exclusive enquiries from QualitySolicitors.com, which attracts over a million visitors a year, pre-qualified by our in-house First Contact Team and matched to the work you want.
£48,000new fee income a yearYour virtual marketing department, covering design, PPC, social media, SEO, blogs and landing pages.
£24,000a year at market ratesA £75 Move Reports rebate on every search pack, a £20 Estate Search rebate on every Financial Asset Search, the TPA training platform and the Metro Bank client account.
£7,200a year in rebates and trainingAt least three times your fee back in value, or we rebate the shortfall. The risk doesn’t sit with you.
£54,000guaranteed minimum valueAt a glance
Our illustrative firm receives 10 qualified leads a month, converts 40% of them at an average fee of £1,000, and uses the core marketing services.
It completes four conveyancing search packs a month through Move Reports and three Financial Asset Searches a month through Estate Search, and has 20 staff on the TPA training platform.
| Source of value | Annual value |
|---|---|
| New fee income from qualified leads | £48,000 |
| Marketing services, at standard market rates | £24,000 |
| Move Reports rebates | £3,600 |
| Estate Search rebates | £720 |
| TPA training platform | £2,880 |
| Total annual value | £79,200 |
| Less membership fee | (£18,000) |
| Net benefit to the firm | £61,200 |
The QS Guarantee
If the total value of your membership does not reach at least three times your annual fee, we rebate the shortfall. Total value covers everything membership delivers: fee income from leads, marketing, rebates and partner benefits.
Our illustrative firm clears the guaranteed minimum on leads and marketing alone (£72,000), before any partner benefits are counted. And if a location produces fewer leads than expected, the Guarantee protects you.
| 5 leads a month | 4 leads a month | |
|---|---|---|
| New fee income from leads | £24,000 | £19,200 |
| Marketing and partner benefits | £31,200 | £31,200 |
| Total annual value | £55,200 | £50,400 |
| Guaranteed minimum | £54,000 | £54,000 |
| Rebate deducted from membership fee | None needed | £3,600 |
Even at half the expected leads, the firm still clears the guaranteed minimum, by £1,200. The Guarantee comes into play if a location produces fewer than five leads a month, and then we make up the difference.
New fee income from qualified leads
Our First Contact Team qualifies over 600 enquiries a month across the network. Every lead you receive has been vetted, is matched to the types of case you want, and is exclusive to your firm: it is never shared with another practice.
We use 10 leads a month per location. This is not an average across the network. It is a realistic figure for a firm taking work across several practice areas. Locations in cities typically see more, and some rural locations may see fewer.
| Per month | Per year | |
|---|---|---|
| Qualified leads | 10 | 120 |
| New matters at 40% conversion | 4 | 48 |
| New fee income at £1,000 average fee | £4,000 | £48,000 |
| Leads a month | New fee income | Total annual value | Return on fee |
|---|---|---|---|
| 10 (realistic) | £48,000 | £79,200 | 4.4× |
| 15 (town location) | £72,000 | £103,200 | 5.7× |
| 20 (city location) | £96,000 | £127,200 | 7.1× |
Proven in practiceOne firm in our network receives around 20 pre-qualified enquiries a month across its offices and converts around 12 of them. Our model uses 40% conversion, so firms with strong enquiry handling can expect to do better.
Your virtual marketing department
Membership includes our in-house marketing team, led by our Head of Brand and Marketing and supported by marketing executives, a digital marketing specialist and graphic designers. Use them as your main marketing resource, or alongside your own team. The core services alone would cost £2,000 to £2,750 a month at standard market rates. We value them at the bottom of that range, £2,000 a month or £24,000 a year.
| Service | What’s included | Standard market rate |
|---|---|---|
| Graphic design | Campaign graphics, social assets, document templates, seasonal imagery | £400 half day £700 full day |
| PPC management | Research, strategy, campaign setup and monthly reporting (ad spend separate) | £450–£550 a month |
| Social media content | Branded graphics, copywriting and scheduled posting, up to 3 posts a week | £450–£600 a month |
| Technical SEO audit | Technical health, traffic and competitor analysis, with a prioritised action plan | £650–£900 a year |
| Blog content | One SEO-optimised blog a month, with meta description and internal linking | £150–£200 a month |
| Landing pages | Conversion-focused pages for PPC or email campaigns | £300–£500 a page |
| Total | £2,000–£2,750 a month |
Members can also add services such as AI SEO, Google Business Profile management, email marketing and brand refreshes at preferential member rates. These are not counted in our figures.
Partner benefits and savings
Included with membership. These are the partner benefits we count in your return.
| Partner | Member benefit | How we value it |
|---|---|---|
| Move Reports | £75 rebate on every completed search pack | 4 search packs a month = £3,600 a year. This grows directly with your conveyancing volume. |
| Estate Search | £20 rebate on every completed Financial Asset Search (standard or premium); member pricing of £199 incl. VAT, or £210 incl. VAT with Liability Search | 3 searches a month = £720 a year. This grows directly with your probate volume. |
| The Professional Alternative (TPA) | Full training platform for your whole team, at no cost | £12 per user per month if bought direct. 20 staff = £2,880 a year; the value grows with headcount. |
| Metro Bank | Client account solution paying up to 3.65% interest on client balances, with no need to move your operating account | Not included in our figures. The value depends on your client balances and your firm’s interest policy. |
Through the size of the network, we have negotiated rates that individual firms would find hard to match. These benefits are not included in our figures. See every partner offer →
Before you start
The calculator takes a few minutes. Have these to hand and you’ll get a figure that reflects your firm, not a generic example.
How many offices you have. Full Membership is £1,500 a month for the first office.
The types of work you want leads for, such as conveyancing, family, probate or litigation.
Your average fee per matter and roughly how many enquiries you turn into instructions.
How many search packs and Financial Asset Searches you complete each month.
How many staff would use the TPA training platform.
What you pay agencies or freelancers today for design, PPC, social media, SEO and content.
Questions
How the numbers work, what they assume and how the QS Guarantee protects you.
Want to see what’s included in full? Compare memberships, or see how our qualified leads work.
Membership returns value in three ways: new fee income from exclusive, pre-qualified enquiries; a full marketing service you would otherwise pay agency rates for; and rebates and savings from our partner network. For a typical single-office member, that adds up to around £79,200 a year against an £18,000 fee.
Full Membership costs £1,500 a month (£18,000 a year) for a single office, with each additional office up to £1,000 a month. Every membership starts with an initial six-month agreement, then continues on a rolling basis with six months’ notice. Core Membership is £1,000 a month and Leads Membership £500 a month. Compare memberships.
If the total value of your membership does not reach at least three times your annual fee, we rebate the shortfall. Total value covers fee income from leads, marketing, rebates and partner benefits. The Guarantee comes with Full and Core Membership and is subject to the terms of your membership agreement.
The Guarantee protects you. Even at half the expected leads, five a month, our illustrative firm still clears the guaranteed minimum. If a location produces fewer than five leads a month, we make up the difference.
We model 10 qualified leads a month per location. That is a realistic figure for a firm taking work across several practice areas, not a network average. City locations typically see more and some rural locations may see fewer.
No. You keep your own name, your own brand and your own fees. We take no commission and no share of fees.
No. All figures are illustrative. Lead volumes vary by location and practice area, and actual returns depend on your conversion rate, fees, the services you use and each partner’s current terms. For a personalised model, talk to our team.
Exclusive, pre-qualified leads, a full marketing department and partner savings in one membership, backed by the QS Guarantee. You keep your name, your fees and your independence.
Important: All figures are illustrative. Lead volumes vary by location and practice area, and actual returns depend on your conversion rate, fees, the services you use and each partner’s current terms. Marketing services are valued at standard market rates. The QS Guarantee applies to Full and Core Membership and is subject to the terms of your membership agreement.
