Google Business Profile management
Your Google Business Profile is often the first thing a local client sees, and the biggest single factor in Google's AI answers. Most firms don't use it properly. We manage it for you, so you can focus on the clients it brings in.
Profile management
From£250a month
What's included
Included free with AI SEO. About AI SEO →
4.7★
rating, with 100+ reviews, is what Google's AI rewards most
Every week
fresh posts and updates to keep your profile active
Every month
a performance report and local ranking snapshot
Law firms only
managed by our in-house legal marketing team
Why your profile matters more now
As AI answers take over general legal questions, local searches like "solicitor near me" matter more than ever. For many clients, the firm they call is picked from the map results, without ever visiting a website.
In our testing, your Google Maps rating and review count were the single biggest factor in which firms Google's AI Overviews recommend.
Firms with strong profiles, plenty of reviews and consistent listings were among the most resilient when AI search cut website traffic in 2025.
Opening hours, services, photos and reviews are often a client's first impression of your firm, before they ever see your website.
What a strong profile looks like
What's included
Our legal marketing specialists look after your profile week in, week out, so it keeps working for you.
We claim, verify and optimise your existing profile, or set one up if you don't have one yet.
Posts, service updates, images and FAQs that keep your profile active and engaging.
We help manage your reviews, respond professionally and prompt happy clients to leave feedback.
We make sure you show up for the right services in the right locations.
A monthly performance report, plus a snapshot of where you rank across your local area.
Already on AI SEO?
AI SEO covers your website, content and AI visibility, with Google Business Profile management built in.
About AI SEO →See where you really rank
Where you appear on Google Maps depends on where the client is searching from. Each month we check your position across a grid of points around your office, so you can see where you're winning and where competitors are taking the calls.
How it works
1
Start
We claim and verify your profile, or set up a new one, and check where you rank today.
2
First month
We fix your categories, services, keywords, photos and details so the profile is complete.
3
Every week
New posts and updates, with reviews monitored and answered.
4
Every month
A performance report and local ranking snapshot, with what we'll focus on next.
Pricing
Available to any law firm in England and Wales, whether or not you're a QualitySolicitors member.
For independent law firms
From£250a month
Want the full picture?
AI SEO includes Google Business Profile management at no extra cost, alongside your website optimisation, monthly content and AI visibility testing. £750 a month, or £600 for QualitySolicitors members.
Explore AI SEOWorks well with
PPC for law firmsFrom £300 pm Paid ads that sit alongside your map listing in local searches. Website boostersFrom £199 one-off Fix speed and mobile issues so more people who find you on Maps become enquiries.Free tool
Our free marketing scan checks your Google rating and reviews against the 4.7★ benchmark, plus your website speed and SEO, AI readiness and marketing spend, then shows you the three fixes that matter most.
Your results look like thisExample
Questions firms ask us
Can't see your question? Call us on 01480 757 121.
It's your firm's listing on Google Search and Google Maps, formerly called Google My Business. It shows your address, opening hours, services, photos and reviews, and it's what appears when someone searches for a solicitor near them.
From £250 a month. It's also included at no extra cost with our AI SEO service.
Yes. We'll set up and verify a new profile, or claim and take over your existing one if you already have it.
Yes. We monitor your reviews and respond professionally, and we help you prompt happy clients to leave feedback, so your rating and review count keep growing.
A lot. In our testing across ChatGPT, Google AI Overviews and Claude, a Google Maps rating of 4.7★ or above with 100+ reviews was the single most important factor in which firms Google's AI recommended for local searches.
Each office has its own Google Business Profile, and we can manage all of them. Get in touch and we'll quote for your locations.
A map showing where your firm appears in Google Maps results from different points around your office. It shows the streets where you're in the top three and the areas where competitors are being found first.
Book a call with our team. We'll look at your profile as it stands today and show you what would bring in more local calls.
On the call, we'll look at
AI search findings come from QualitySolicitors' testing of 14 prompts across seven UK locations over five rounds on ChatGPT, Google AI Overviews and Claude, and our monitoring of independent law firms during 2025. Rankings depend on many factors, and no one can guarantee a specific position on Google.
