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LATEST ARTICLES

How Regional and Local Law Firms Can Generate High-Quality Client Enquiries in 2026

In 2026, successful regional and local law firms are focusing less on enquiry volume and more on generating high-quality client enquiries that convert into profitable instructions. This article...

What Is GEO? How Law Firms Stay Visible in AI Search

Search is no longer just about rankings and clicks. As AI tools like ChatGPT and Google AI Overviews reshape how clients find information, Generative Engine Optimisation (GEO) helps law firms remain...

How AI Search Changed Legal Marketing in 2025 — What Our 18-Firm Dataset Shows

In 2025, AI-driven search quietly reshaped how clients find and choose law firms. Using anonymised data from 18 firms across England and Wales, this report reveals how impressions fell by 42%, why...

AI Search Is Rewriting the Rules: Why Law Firms Face an Unprecedented Threat Going Into 2026

For over 20 years, law firms thrived by ranking well on Google. But that era is over. Generative AI—through Google’s AI Overviews, ChatGPT, and other answer engines—is rewriting the rules of online...

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Quality Solicitors Organisation Ltd. Registered address: Belmont House, Shrewsbury Business Park, Shrewsbury SY2 6LG Company No. 06616950, registered in England and Wales. We are a marketing consortium which receives payments from our network of solicitors for member benefits and marketing which generates enquiries and referrals to the network of solicitors firms.