Free marketing scan for law firms
Find out in under three minutes. Our free marketing scan checks your website speed and SEO, your Google reviews, how ready you are for AI search and what your marketing spend is really bringing in. Then it shows you exactly what to fix first.
Why it matters now
AI answers in Google and ChatGPT now name firms, quote star ratings and summarise recommendations. If your website is slow, your reviews are thin or AI tools can't read your site, those enquiries quietly go to the firm down the road. Most firms don't see it happening until enquiries have already dropped.
Median drop in search impressions for independent law firms after AI search rolled out more widely in the UK.
QualitySolicitors monitoring, 2025With 100+ reviews, the Google rating that matters most when Google's AI recommends a local firm.
QS AI prompt testing across 7 UK locationsThe average share of enquiries that become paying clients across our network. One member firm converts around 60%.
QualitySolicitors network dataIs your firm ahead of these numbers or behind them? The free scan tells you in minutes.
What the scan checks
Each area gets its own score out of 100, a plain-English verdict and practical fixes. No jargon, and nothing you need to log in to.
1
Most clients search on their phone. A slow site loses them before they read a word.
We run Google's own mobile speed test on your website and check it's secure, works properly on a phone and makes it easy to call or enquire.
2
Your Google reviews are often a client's first impression of your firm.
We find your Google Business Profile and measure your star rating and number of reviews against the benchmark that wins recommendations in local search and AI answers.
3
ChatGPT and Google's AI Overviews name a handful of firms. The rest are invisible.
We check whether AI search tools can read your website and understand who you are, what you do and where, so they have a reason to recommend you.
4
More enquiries only help if they turn into instructions.
Tell us roughly how many of every ten enquiries become paying clients, and we'll show you how your firm compares with the 40% average across our network.
5
If you can't see what each new client costs, you can't tell what's working.
We look at whether your website is set up to track visitors and calls, and whether you know your cost per new instruction for the money you spend.
+
Simple website items that solicitors are expected to get right.
We flag whether we could find these on your website. They aren't scored, and this isn't a compliance review, but they're worth checking.
How it works
Add your website address, firm name and office postcode. Your scan starts straight away.
While we scan your website and Google profile, tell us about your marketing spend and enquiries. Most firms answer from memory.
See your five scores, your top three fixes and the service that addresses each one. We email you a copy to keep and share.
Your free scan
It takes under three minutes. The scan runs in the background while you answer a few quick questions, and your results appear as soon as you're done.
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What happens next
Our in-house team only works with law firms, so every score, verdict and fix is written for a firm like yours, not a generic small business.
The scan is free and the fixes are worth doing whether or not you ever speak to us. We'll only call you if you tick the box to ask us to.
We email your results, and they have their own link, so you can share them with partners and colleagues or check them against your current agency.
FAQ
Independent law firms and solicitors in England and Wales, whether or not you work with QualitySolicitors. It's built for managing partners, partners, practice managers and marketing leads who want a quick, honest view of how their firm's marketing is performing.
Yes. There's nothing to pay, no card details to give and no obligation.
Under three minutes for most firms. The scan runs while you answer a few short questions, so there's no waiting around.
We look at what's publicly visible about your firm: your homepage, your robots.txt file, your mobile website speed and your Google Business Profile. We also ask a few short questions about your enquiries and marketing spend. You get a score for website speed and SEO, Google reputation, AI readiness, enquiry conversion, and marketing spend and measurement.
We use PageSpeed Insights, Google's own test, on the mobile version of your homepage. Mobile matters most, because that's where most people search for a solicitor.
In our testing across ChatGPT, Google AI Overviews and Claude, a Google Maps rating of 4.7★ or above with 100+ reviews was the single most important factor in which local firms Google's AI recommended.
Whether AI tools such as ChatGPT and Google's AI Overviews can read your website and understand who you are, what you do and where you are. We check for structured data, whether your site blocks AI crawlers and whether your pages have clear titles and descriptions.
No. You only need your website address, firm name and office postcode. Answer the questions from what you know, and choose "Not sure" if you don't know an answer.
Yes. Your results have their own link, we email you a copy, and you can print or save them as a PDF.
We email your results to you, and we see your answers and contact details so we can understand your results. Our privacy policy has the full detail.
Only if you tick the box asking us to talk you through your results. If you do, we'll call within 24 hours.
No. The scan gives general marketing guidance. The regulatory items are quick checks of your website, not a compliance review.
Five scores, your three biggest fixes and a report your partners can read in minutes. Free, with no obligation.
