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Practical, plain-English articles on law firm marketing, business development and AI search, from the in-house team that markets independent law firms across the QualitySolicitors network. Fresh insight every day on what's changing in the legal market, and what your firm can do about it.
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Everything here is written for solicitors, partners and practice managers at independent law firms, not for businesses in general.
How ChatGPT, Google AI Overviews and other AI tools choose which law firms to recommend, and how to make sure yours is one of them.
ArticlesExplore →Websites, Google Business Profile, reviews, PPC, social media and content, with ideas you can put to work in your firm straight away.
ArticlesExplore →Winning more instructions, converting more enquiries and growing fee income, plus what changes in the legal market mean for your firm.
ArticlesExplore →Legal sector news and updates from the QualitySolicitors network, including new member firms, events and awards.
ArticlesRead the news →Grow Your Firm newsletter
The archive
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Short on time? These guides bring our most useful advice together in one place.
A practical overview of the channels that bring in new clients, from your website and Google to paid search and social media.
Read the guide → GuideHow your clients search, choose and decide, and how to make sure your firm is the one they pick.
Read the guide → VideoShort videos from our team on marketing, business development and the QualitySolicitors network.
Watch the videos →About the blog
The GrowWithQS blog is written by the team behind QualitySolicitors, the network that has supported independent law firms since 2009. We qualify more than 600 enquiries a month for our member firms and run their marketing day to day, so the advice here comes from what we see working, not from theory.
You'll find guidance on law firm marketing, from websites and Google reviews to PPC and social media, alongside business development ideas for converting more enquiries into instructions. We also track how AI search is changing the way clients find a solicitor, and what independent firms need to do to stay visible.
Want to see where your own firm stands? Our free marketing scan scores your website, Google reputation and AI readiness in under three minutes.
Our in-house marketing team, the same people who look after marketing for law firms across the QualitySolicitors network. We only work with law firms, so every article is written with solicitors in mind.
We publish new content every day, covering marketing, business development, AI search and news from the legal sector. Subscribe to our newsletter on LinkedIn to keep up.
No. Everything here is free to read and useful for any independent law firm in England and Wales, whether or not you work with us.
Yes. We offer AI SEO, PPC, Google Business Profile management and website boosters to any law firm, and a full marketing department through membership.
Please do. If there's a marketing or business development question your firm is wrestling with, get in touch and we may cover it in a future article.
Talk to the team behind the articles about what would make the biggest difference to your firm, or start with a free scan of your marketing.
