AI Search Is Rewriting the Rules: Why Law…
For over 20 years, law firms thrived by ranking well on Google. But that era is over. Generative AI—through Google’s AI Overviews, ChatGPT, and other answer engines—is rewriting the rules…
As Head of Marketing at QualitySolicitors, I work closely with ambitious law firms across the UK to help them grow—without compromising who they are. Whether it’s increasing local visibility, generating quality leads, or developing a brand that truly reflects a firm’s values, my focus is always on practical, achievable marketing that delivers results.
Through GrowWithQS, I share real-world marketing insights tailored specifically for high street and regional law firms—particularly those without a dedicated marketing team. My articles are designed to offer clarity, cut through the noise, and equip firms with tools they can actually use.
What I bring to the table:
Actionable marketing strategies built for the legal sector
Localised brand development to connect with your community
Campaign ideas that generate leads and boost visibility
For over 20 years, law firms thrived by ranking well on Google. But that era is over. Generative AI—through Google’s AI Overviews, ChatGPT, and other answer engines—is rewriting the rules…
Regional law firms are facing growing profitability pressures, despite strong revenue growth, according to Crowe’s Law Firm Benchmarking 2025 survey. This article explores the key challenges highlighted in the research…
Local SEO is one of the most effective — yet underused — tools for law firms looking to attract new clients in their area. By optimising your Google Business Profile,…
Your website is often a client’s first impression of your firm—long before they ever pick up the phone. What does yours say about you? From design and navigation to copy…
Complete guide to PPC advertising for UK law firms and solicitors. Learn how Google Ads, Facebook ads, and LinkedIn ads can generate legal leads and clients while staying compliant with…
‘Legal Aid Agency cyber-attack: lawyers bogged down by unpaid admin work’ This is the title of an article published, week commencing 21st July in the Law Gazette Unless you have…
Empowering UK law firms with marketing, leads, and growth, backed by proven ROI.
Quality Solicitors Organisation Ltd. Registered address: Belmont House, Shrewsbury Business Park, Shrewsbury SY2 6LG Company No. 06616950, registered in England and Wales. We are a marketing consortium which receives payments from our network of solicitors for member benefits and marketing which generates enquiries and referrals to the network of solicitors firms.