Since its founding in 2009, QualitySolicitors (QS) has undergone significant evolution. While the network initially emerged to unite local law firms under a recognisable national brand, it has since expanded its offerings to provide comprehensive marketing, recruitment, business development, and compliance support. However, despite this growth, there remain common misconceptions about QS, and firms often have questions about how the network operates and its benefits.
Here, we address some of the most frequently asked questions and misconceptions about QualitySolicitors.
Misconception 1: QualitySolicitors is a Franchise.
One of the most persistent misconceptions is that QS operates as a franchise, meaning member firms are believed to be financially or operationally tied to QS in a way that limits their independence.
Reality:
QualitySolicitors is not a franchise. Joining the QS network does not involve relinquishing any control over how your firm is run. Member firms retain complete autonomy in their day-to-day operations. QS exists to support your firm, offering marketing services, business development, and networking opportunities, without dictating how you manage your practice.
FAQ 1: Will joining QualitySolicitors increase our client base?
Absolutely! As a full member of QS, your firm will receive tailored marketing support designed to boost your brand and drive client acquisition. This includes:
- Website optimisation to improve traffic and conversions
- Qualified enquiries through our site, which attracts 40,000 visitors per month
- Enhanced online presence, helping your firm rank higher in search engine results
- Review management to improve your ratings across multiple platforms
By tapping into these services, firms typically see a significant increase in clients.
FAQ 2: Does QualitySolicitors provide support for compliance?
Yes, we do! QualitySolicitors has partnered with Teal Compliance, a well-regarded industry expert, to offer comprehensive compliance support to member firms. Whether you need help navigating regulatory changes or improving your firm’s compliance framework, QS provides resources to keep your practice compliant and running efficiently.
Misconception 2: QualitySolicitors takes a share of profits from member firms.
This is another misconception, often associated with franchise models, where the franchisor takes a percentage of a firm’s earnings.
Reality:
QS does not take a share of your profits. Instead, our model is designed to empower firms to grow their revenue and retain full financial independence. Your membership fees give you access to valuable services such as:
- Marketing and SEO support
- Targeted PPC campaigns
- Business development assistance
- Networking and exclusive discounts on industry services
- Recruitment
- Training
FAQ 3: Do we have to give up our current website to join QualitySolicitors?
No, joining QS doesn’t mean giving up your firm’s website. You remain in control of your online presence. However, QS can add pages on the main QualitySolicitors site to help drive additional traffic and enquiries to your firm. You decide how much or how little of this service you want to utilise.
Misconception 3: QualitySolicitors is only about marketing.
Some firms believe QS is solely focused on marketing services and won’t provide broader value beyond that.
Reality:
While marketing is a significant part of what we offer, QualitySolicitors provides much more. In addition to marketing, we offer:
- Business development support tailored to your firm’s needs
- Training and compliance resources to keep your team updated on the latest legal trends
- Recruitment and networking opportunities to help your firm grow and connect with peers
- Conveyancing panel services and legal sector discounts, offering valuable cost-saving options
FAQ 4: Does joining QS mean giving up control of how we run our firm?
Not at all. At QualitySolicitors, we respect your autonomy and aim to enhance, not control, your practice. Our role is to support your growth with tools and services that complement your existing operations, leaving all decision-making firmly in your hands.
Conclusion
QualitySolicitors provides a wide range of services designed to empower local law firms, not limit them. From marketing and client acquisition to business development and compliance support, QS offers its member firms the tools they need to grow, while allowing them to maintain their independence. Whether you’re looking to increase your client base, improve your compliance processes, or expand your firm’s network, QS has something valuable to offer—without any of the common misconceptions.
To find out more about our membership, click here – Membership Features
Damian Reed is Head of Marketing at QualitySolicitors, where he specialises in fostering the growth of law firms through innovative marketing and lead generation strategies. With a wealth of experience spanning multiple industries, Damian leads a dedicated marketing team that provides tailored services to over 40 law firms. Passionate about marketing and committed to seeing firms thrive, Damian brings a unique blend of skills to his role. He is highly adept at brand building, lead generation, and campaign development, leveraging his expertise to drive impactful results in the legal sector.
